Holidays aren’t what they used to be.

Cancelled flights, fake hotels, hidden charges. So we created Know Before You Go, positioning Which? as the antidote to the enshittification of the modern holiday.

The campaign tackled the problem from two sides. Comic films brought holiday’s worst modern frustrations to life, showing how Which? helps you avoid them.

Then we created our own range of ridiculous clickbait travel junk, parodying the miracle products people are constantly sold online.