Holidays aren’t what they used to be.
Flight cancellations. Fake hotels. Hidden charges.
The dream you book often isn’t the trip you get.
So Which? came to us with a simple ask - help people survive the enshitification of modern holidays.
So we created Know Before You Go - a campaign that calls out the chaos and shows how Which? helps you dodge the worst of it.
The campaign had two sides - but one message
For the first half of the campaign we brought some of holiday’s greatest enshitifications to life through comical short films.
Whether insurance, repellents, airlines or dodgy bookings…Which? has got your back.
The second half of this campaign involved us creating a genuine range of clickbait junk, you know, the type we’re always bombarded with, claiming to do the impossible.
Thankfully Which exists so there’s no need to fall for this tat.