Picturing yourself in your dream home isn't easy.
Thankfully Rightmove have lots and lots (and lots) of houses, so if there was ever anyone to help you, it would be them.
My task was to demonstrate scale in a way which was repeatable, fun and unlike anything they’ve done before.
Enter that rightmove filter.
A one a kind microsite that matches your interests and your face to your very own fantasy homes.
Each entry would churn out a (sometimes) flattering image of you living your best life with your new pad.
The project went through multiple rounds of iterations, with thousands of base images laying the foundations for the site. Each one getting the images closer and closer to the final result.
A project of this scale and innovation needed a partner with pedigree, so we really didn’t have to look much further than Phantom. The world class team behind such other successful AI experiences as BeMyBoo and FootBoo.
They brought the experience to life in four simple steps. Making the user experience as streamlined as possible.
To make this hyper personalised we created four categories, with each one containing three selections.
This type of personalisation is one of the first in an AI workflow in the world.
So we’re chuffed it’s a firm flag in the ground for Rightmove as an innovative brand.
As you can see below, I had as much fun using it, as I did making it.
