Rightmove has more homes than anyone else, which means whatever you need, there’s a good chance you can find it there.

That led us to a thought, if Rightmove can find a home for the pickiest people, it can find one for you.

If they can find it, so can you.

Using just three simple search terms, we turned wonderfully particular property wish lists into a guessing game. The more unusual the search, the more it said about Rightmove.

A simple mechanic with dozens of executions, it became one of Rightmove’s biggest campaigns to date, running across AV and OOH.