Kopparberg - Ice Bucket Hat
Kopparberg is best enjoyed ice cold.
The problem is, once summer starts, keeping it that way becomes a job in itself.
We created The Ice Bucket Hat: a wearable cooler built for festivals, park days and anywhere warm cans kill the mood.
Across the summer of 2023 I brought the Ice Bucket Hat to life across film, social, OOH and editorial.
The campaign went on to win a Gold Shark
The campaign extended across an array of channels, including a hypebeast partnership with Barry Can’t Swim.
It was the 90s, Kopparberg’s inaugural era on British shores, which inspired our film.
The spot took a step back in time to put our innovation out into the world.
A first that lasts.