You can’t rush greatness. It takes years of trial and error. Centuries, even.

So when Greene King asked us to bring ‘Legendary beers, centuries in the making’ to life, we were thirsty to get going.

Our idea, ‘It takes a long time to be this good’, celebrates the persistence behind a great pint through a legendary piece of pub culture: the bar slide.

Told entirely through hands, the film follows centuries of failed attempts to perfect the slide. A historically… erm… accurate tribute to trying, failing and trying again until you get it right. Just as Greene King has done with its beers.