Toby Carvery is one of Farmhouse Inns’ biggest competitors. So we turned their name against them.

For a limited time, anyone named Toby could eat free at Farmhouse Inns.

A small, simple promotion that caused a surprisingly big reaction.

The offer blew up on social, attracting thousands of likes, shares and comments - before making its way onto national television on This Morning.

Giving people a very good reason to choose a different carvery.