Age Uk - Questionable Value
Society treasures antiquities, but not older people.
To confront this, we created a 360 campaign for Age UK tackling society’s skewed values head-on.
For OOH, we reimagined modern-day scenes of older people as historical masterpieces to demand attention.
By blending old-world techniques with modern subjects, we aimed to confront viewers with the uncomfortable reality of how society overlooks older people.
For the AV, I worked with Oscar Winner, James Marsh on our spot which featured Richard Durden and centred around the fact we value paintings and antiques from than older people.
Each artwork, crafted using A.I., mimicked the style of a classic artist and told a story of ageing and loneliness from a man staring at an empty chair, symbolising loss, to moments of quiet struggle.
And finally, for social, we partnered with one of Instagram’s leading art influencers, who analysed our work in their own signature style, sparking conversation among a new audience.
We created 3 bespoke films with the fineartcollective, with each one amassing over 250k story views each.
Check out one of the films below.
